New Client Process Overview

If You're New To Room 118, You're In The Right Place

Every new client engagement begins with our Quantitative Growth Plan exercise. This exercise is comprehensive, from branding and positioning to pressure-testing your growth goals in the real world, and understanding what marketing channels are most important to that growth. Once completed, it allows us to examine and rank-score your dental practice's marketing performance through an objective lens and provide a blueprint for achieving your growth goals through a "Conditions For Success" model.

What To Expect As You Get Started

Step 1: New Client Questionnaire

Please Plan On 20 - 30 Minutes

First, you'll need to complete the new client questionnaire. This will give us vital information about your practice that we need in order to understand where your practice is today, where you want to go, and how best to get there.

We'll combine the information from this Questionnaire with our own Dental Marketing Index assessment of your practice.

Step 2: New Client Kick-Off Meeting

Please Plan On A 90-Minute Meeting

After completing the questionnaire, we'll ask you to schedule a 90 minute kick-off meeting where we will continue to learn more about your practice and understand how best to set you apart from your competition. This meeting may result in follow-up meetings, depending on the goals and complexities of your practice.

Ready To Get Started?

New Client Process Overview

If You're New To Room 118, You're In The Right Place

What To Expect As You Get Started

Step 1: New Client Questionnaire

Please Plan On 20 - 30 Minutes

We'll combine the information from this Questionnaire with our own Dental Marketing Index assessment of your practice.

Step 2: New Client Kick-Off Meeting

Please Plan On A 90-Minute Meeting

Step 3: Quantitative Growth Plan Meeting

Typically Delivered Within One Week

After we have everything we need, we'll get to work assessing your practice and arriving at a comprehensive recommendation for your marketing and growth plans.

Your Individually-Tailored Plan Will Include:

1. Local Dental Market Report

An overview of your local market with our proprietary Dental Marketing Index population model. This will give you a rational view of the clinical opportunity available as well as the expected competition in your local market.

2 Financial & Strategic Goals

A clear statement of your practice's goals in terms of collections and other strategic goals. This will help you clearly understand where your growth will come from.

3. Marketing Assessment

An objective measurement of your practice's marketing performance thus far. You'll understand relative to your peers how well you perform on things such as SEO, social media, paid ads, your website, and more.

4. Conditions For Success (CFS) Model

Using the Dental Market Index, we'll benchmark where your entire marketing mix must be in order to achieve your growth plans. You'll have a sound idea about what you need to do, and when.

5. Comprehensive Marketing Plan

Leveraging the CFS model, we'll build you a complete 12-month marketing plan with programs designed for Top of Funnel, Middle of Funnel and Bottom of Funnel. This will effectively be your growth blueprint.

6. Budget & Resource Proposal

All of this will give us what we need to produce a rational budget and resource plan. This will give you the ability to make sound decisions about your practice's growth.

Step 4: You Decide Where We Go Next

After we deliver the plan, you're in charge. We can act as your advisors, meeting with you regularly, as you execute the plan yourselves. As a full service digital marketing agency, we can do everything for you. Or, you can decide to take the information and arrive at your own plans.

There is no obligation either way